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A marketing
consultant is someone who gives advice, and that's usually where it ends. Information is given and it's up to the
client (you) act on it. When you work with Alison, marketing support you receive is part of the process involved in carrying out projects such as marketing writing, website
design, document design and other services.
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Depending on your needs, here's how it might
work for you ...
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Project: Building a Website
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| Consulting Aspect: Defining Goals, Market, Message & More |
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In the process of building a website, it's important to keep in mind the goals for your business,
your image, message, and other aspects of your business. If the necessary ideas and plans are not clear, we'll
make them clear in the process of preparing to build the site.
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Project: Brochure Design
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| Consulting Aspect: Is my image appropriate & effective? |
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A brochure is a snapshot of your business. If you're not in tune with your market and how to appeal
to potential clients, it's really going to show in a brochure. If you need a brochure but aren't sure how to make
it effective, create a mock-up and email me for input.
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Project: Marketing Package
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| Consulting Aspect: How can I use it to get more business? |
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You have an important new client and need a presentation to dazzle them. Is it affordable for a small
business to pay a designer for every proposal? Probably not. Let's look at options for getting one package together
that can be tailored for other clients. Better yet, let's look at making it versatile, for use as a media kit too.
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Project: Trade Show Poster
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| Consulting Aspect: Is a poster my best investment? |
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When asked by clients for trade show posters, in two circumstances I didn't give them what they asked
for because there was a better idea. See to the right, this 3D solution cost little more than a poster, with much
greater impact. In the second case, a computer monitor to deliver the message added motion and interaction to the
message. The client liked the idea so much, she bought a screen for this purpose instead of renting one.
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CREATIVE MARKETING
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Effective
marketing doesn't have to cost a fortune. Here's an example to show you how I work. Claudia Froome of Claudia's
Choices asked me to design a poster to draw attention to her laundry detergent at a trade show. My thinking was
that designing & printing a single poster is costly, considering how effective it would be in a trade show
environment.
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Is this more effective? Check it out.
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HELPFUL ARTICLES COMING SOON
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Marketing Ideas for Small Business
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HELPFUL ARTICLES COMING SOON
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Entertainment Marketing Principles
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come back again!
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